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Based in Shanghai, ICICLE is one of the most respected brands in China selling womenswear, menswear and infants clothing through more than 100 franchised and branded shops across China. Since the company was formed in 1997, it has directed its efforts to promoting harmony with the environment.
ICICLE is a vertically-integrated company with its own designers, technical designers, product developers and pattern makers. It manufactures product in its own factories and manages logistics as well as distribution to retail stores. ICICLE imports high-quality, natural materials from all over the world. To counter fierce market competition, ICICLE invested in bringing to market high end product lines that had intricate and unique designs, materials and construction details.
With YuniquePLM, ICICLE has a system that is integrated with their AccuMark pattern design system and integrates all details around the product development process.
With YuniquePLM, ICICLE was able to connect the business process with the creative process. Collaboration became easier and concept-to-prototype time decreased. Key benefits are:
- By having access to a complete library of digital assets, including technical drawings, style images, concept images and material images, ICICLE was able to bring new designers up to speed much faster.
- With YuniquePLM, ICICLE had a system that was integrated with their AccuMark pattern design system and it was possible to integrate all details around the product development process.
- They were able to considerably reduce the number of sample iterations, as the system enabled dynamic sharing of construction details.
With AccuMark and YuniquePLM, we were able to
significantly improve the product development process.