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Fruit of the Loom, Inc., a Berkshire Hathaway company, is a global pioneer in the design, manufacture and marketing of family apparel, intimates, and athletic apparel and equipment. With a heritage of more than 150 years, its diverse portfolio of more than 20 iconic brands includes Fruit of the Loom®, Russell Athletic®, Spalding®, JERZEES® and Vanity Fair®. The company is an industry leader in social and environmental responsibility in the communities where it operates around the world.

.Our users are excited by how YuniquePLM has streamlined the product development process.

- Cameron Bailey
SVP Product Development
& Sourcing

Fruit of the Loom

The Challenge:

Across its brands, the company’s design teams were using different methods to manage the product development process, including legacy PDM systems, Excel spreadsheets and email. Users were also working on multiple brands simultaneously, using a different set of libraries for each, which led to duplication of data and, oftentimes, confusion among teams. The company wanted to consolidate processes and leverage common libraries across its brands.

Fruit of the Loom

The Solution:

Fruit of the Loom decided to implement YuniquePLM across all its brands, beginning with Fruit of the Loom and then Vanity Fair Brands, Spalding and Russell. YuniquePLM's ability to integrate with Gerber’s AccuMark® pattern design, grading, marker making and production planning software, which Fruit of the Loom was already using, was a plus.

The Benefits:

With the implementation of YuniquePLM, FOL is in the process of significantly improving collaboration and communication while providing a scalable platform for growth. Also, since YuniquePLM will be integrated with the company’s existing ERP and other enterprise wide systems, it will be able to deliver powerful business intelligence to guide decision making. Key benefits are:

  • YuniquePLM became the product development teams’ single version of the truth across all brands.
  • With easy integration to the AccuMark pattern design, grading and marker making system, data is shared between the two systems.
  • Fruit of the Loom implemented powerful dashboards that increased transparency in the product development process.
  • With YuniquePLM, FOL has a scalable system that will grow with the business.


Our users are excited by how YuniquePLM has streamlined the product development process.

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