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General Sportwear is a leading manufacturer and importer of private brand denim jeans and woven bottoms with over 90 years of experience in providing a high-quality product. As a Gerber customer for over 30 years, General Sportwear leveraged the industry-leading AccuMark® and YuniquePLM® to relaunch their legacy brand, DEVIL-DOG Dungarees.

Originally established in 1948, DEVIL-DOG Dungarees featured the highest quality denim with superb workmanship and stood proudly as a staple of iconic Americana. In order to continue to provide the highest quality denim while also keeping up with consumer demands, General Sportwear needed to implement a solution that would allow them to move with the speed and efficiency without sacrificing the quality of the final product.

"Gerber Technology’s solutions are very integral to General Sportwear and our ability to execute down to the finest levels."

- Jeff Rosenstock
President, General Sportwear

DEVIL-DOG Dungaree design and development process

The Challenge:

A problem many premium brands run into is being able to have full control over their design and development process. Many brands outsource parts of their supply chain which is not only costly but it also puts the product in someone else’s hands, risking quality and fit.


By leveraging Gerber’s AccuMark and YuniquePLM, General Sportwear was able to streamline their workflow and have full control over the final product. With YuniquePLM’s powerful Design Suite plugin, General Sportwear created all of their DEVIL-DOG images in Adobe® Illustrator® and easily integrated them into YuniquePLM for style creation. The seamless integration between YuniquePLM and AccuMark allowed General Sportwear to reduce lead time and minimize cost without sacrificing the quality that is integral to DEVIL-DOG’s identity.


  • General Sportwear has complete control over its supply chain.
  • Jeans can be developed in 4-6 weeks.
  • Ensure accuracy by seamlessly passing data throughout the supply chain.
  • Reducing costs.

YuniquePLM is our bible and how we make sure everything remains consistent and true to brand from concept through production.

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