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Let’s Get Real: The Importance of Realism in 3D Virtual Samples
The COVID-19 pandemic has drastically impacted the way we live, including the way we shop and the products we buy. At the height of the pandemic, retail locations were pushed to close their doors and consumers were pressured to transition to online shopping. Even almost a year into the global crises, brick and mortar stores are being pressured to remain closed or operate at limited capacity. For consumers, this means they’re unable to try clothes on before purchasing, resulting in a high level of returns. Concomitantly, people are working from home and their needs in terms of clothing has completely changed. With so many changes and a large amount of unpredictability, mass production is not the go to model anymore. Fashion and apparel companies need to transition to a direct-to-consumer model that will allow them to produce what the customer buys at the speed and agility they need.
Additionally, due to social distancing and capacity restrictions, many design and development teams are working remotely. Without being face-to-face, fashion companies have been pushed to find new ways to collaborate and remain productive.
By leveraging true-to-life 3D renderings, companies will greatly improve their collaboration internally and will remain productive as we continue to navigate the pandemic. Production-ready renderings improve the buying experience for both the company and the consumer by allowing on-demand production and improving the e-commerce experience.
Time to get real.
Now that you know some of the benefits of 3D solutions, how do you choose the right one? While 3D has come a long way over the last several years, it’s important to distinguish between a solution that is going to provide an accurate depiction of your final garment and one that’s just for aesthetic purposes.
The right 3D solution will allow you to produce virtual simulations that accurately reflect the style, material, fit and texture of the actual garment. With these types of virtual samples, fashion companies will be able to streamline their design and development process by eliminating the number of physical samples required. Patternmakers can use their production-ready simulations to validate style and fit as well as make necessary changes before ever having to make a physical sample. Additionally, these virtual samples will empower companies to make smarter business decisions and offer an enhanced e-commerce experience.
Bringing your ideas to real life.
As the global pandemic continues to leave a large impact on the fashion and apparel industry, companies need to adopt a direct-to-consumer approach, which means streamlining their process. To help the fashion and apparel industry adapt to the changing demands, Gerber has partnered with Substance by Adobe® to generate high fidelity 3D renderings which will allow companies to save time, money and material.
Substance by Adobe is the leading suite for 3D digital materials to improve your 3D fashion design workflow, including:
- Substance Source where you can download 6,000+ high-end and fully customizable materials.
- Substance Alchemist which enables you to explore, create and manage 3D material collections by combining and tweaking existing resources or making new, photorealistic materials from photographs and scans.
- Substance Designer which allows you to design your materials from scratch.
- Substance Painter where you’re able to import any models to paint in 3D and apply materials, smart masks, rich details and parametric effects to your design.
Using Substance tools in combination with AccuMark®, designers, patternmakers and merchandising teams will be able to bring an additional level of realism to their 3D assets through post processing effects. Patternmakers will be able to develop models in AccuMark 3D and export simulations to Substance Painter to add post processing effects. With Substance Painter, they will be able to experiment with different textures, colors and materials for highly realistic virtual samples. The final result can be exported to any game engine, platform or renderer with just a click, allowing you to create high-end images, videos or campaigns, as well as immersive experiences.
"I would say the best thing about the models we worked on was the level of detail," said Hussain Almossawi, a 3D Expert at Adidas. "Especially how realistic the folds and wrinkles on the fabric looked, that would take ages to do without the right kind of pattern making and simulation."
Using the Substance toolset in combination with AccuMark will help fashion and apparel companies transition to an on-demand model by using renderings for e-commerce. Rather than physically producing these garments, merchandising teams can leverage the virtual renderings to sell products directly to consumers, reducing the need to keep stock.
Gerber and Adobe collaborated on a joint webinar on Jan 14th presenting how to use AccuMark 2D and 3D to design and customize a garment with Substance Painter to apply colors, effects and finishes, to a complete print, cut and sew process using Gerber's end-to-end microfactory: the recording of the full end-to-end process, from the idea to the final product. Watch the webinar here.