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Times Are Changing: The Role of #fashiontech in Sustainable Fashion
Sustainability has been a hot topic in the news the past couple of years. There has been a strong sense of urgency to start living a cleaner and eco-friendlier lifestyle, with hopes to slow the possible irreversible effects on the environment and leave the future a better place.
Consumers are beginning to take preventative measures, with help from companies who have begun to raise awareness and to limit the amount of waste they are putting into the environment. One big area of focus is textile use. Consumers are taking a stand when it comes to participating in sustainable fashion. In 2015, The Environmental Protection Agency estimates that 10.5 million tons of textiles wound up in landfills.
How "green" are your clothing choices?
With that in mind, consumers have become very conscious when it comes to the garments they buy and what to do with them after they are no longer needed. Some consumers adopt a minimalist lifestyle, where they own a select few higher quality garments which are very versatile.
Consumers have also begun seeking different styles of businesses when it comes to what to do with their unwanted garments. One style is consignment shops which give garments a second life. Just because a garment no longer fits or isn’t the consumer's style, it does not need to be thrown away. Consignment stores will pay the seller for select garments. Thrift stores operate strictly by donations. Some stores, like Eileen Fisher, offer coupons to consumers who return gently used garments to their store. Eileen Fisher then resells that garment on their Renew program website. Other companies, like Rent the Runway, rent their garments for consumers to use. When the consumer is finished wearing it, they send it back to be returned.
When garments reach the end of their life, unable to be worn or repurposed there is an option for them to be recycled. Textiles that are recycled are turned into usable products such as car seat stuffing, automobile insulation, wiping cloths, home insulation or pressed back into fibers and turned into yarn. Recycling textiles gives unwanted clothes a fresh start as another product, which keeps them out of landfills.
Consumers are not the only ones taking a stand when it comes to being more sustainable. Companies are creating new processes and technologies that optimize resources. For example, a new process that use less water when dying fabrics. Currently, the world uses 1.3 trillion gallons of water per year, for fabric dying. Additionally, others are creating a shorter supply chain and limiting the amount of energy used when producing garments. These innovations not only are better for the environment but also for a company’s margins.
Did you know...?
The fashion industry, including the production of clothing, contributes to around 10% of global greenhouse gas emissions due to its long supply chains and energy intensive production processes. The industry consumes more energy than the aviation and shipping industries combined.
Using technology like Gerber’s AccuMark® and YuniquePLM can not only get products in front of consumers’ quicker, but can increase efficiency, creating more precise planning while reducing wastes and material consumption. Companies are able to synchronize product lines and financial plans to maximize product development teams by working from the same library of information in YuniquePLM. AccuMark® allows companies to be able to accelerate the time to market while generating the most efficient fabric yields for each of the designs. Accurate, precise planning can cut weeks off your product development time, which equates to savings to the bottom line.
For decades, the world’s leading apparel brands have relied on Gerber Technology’s innovative AccuMark® software to satisfy their most demanding design and production requirements.
The fashion industry is notorious for spending billions of dollars on physical samples, with designers trying to get the fit right, ensuring proper product construction and overall aesthetics and usability. AccuMark®, 3D can be used to validate patterns and simulate virtual garment samples fit so realistic there’s no need for designers to spend the time and money cutting and sewing “real” ones. This decreases the amount of textile waste created while saving companies time, money and resources.
YuniquePLM® helps companies communicate with their global vendors about their creative direction much sooner in the product lifecycle.
With the recent enhancements to YuniquePLM over the last few years, everyone from designers to production can collaborate seamlessly to deliver products to the market quicker. YuniquePLM keeps all of your company’s information in one software program. This allows all employees working on one project to be able to see what has already been done, and what still needs to be done immediately, so there is no need to wait for emails or documents to arrive. Also, manufacturers, mills and other production companies are able to utilize the same YuniquePLM system, reducing the lag time between companies. YuniquePLM is a powerful tool that is designed to overcome time zone, language and other barriers. Product designs are able to be uploaded; arrows and notes are able to be quickly and easily added. The collaboration can be extended to the manufacturers. They will know exactly where changes need to be made in real time. YuniquePLM creates an environment in which products can be finalized quicker, requiring fewer mockups, reducing waste, and increasing effective communication with manufacturers.
As the world and consumer requirements change, our industry needs to adapt to become a role model for important issues such as sustainability and environmental consciousness. Consumers have begun taking action through their shopping habits and post-shopping habits and consumption. It is best that companies also become environmentally conscious. Utilization of Gerber Technology products and software allows for leaner, more environmentally friendly and sustainable processes. This keeps the environment cleaner, and the customers valued centered.
Register now for Gerber Technology's ideation conference, October 23-25, 2019 in New York City to learn more about sustainability and hear from our keynote speaker Jenny Fleiss, the Co-Founder of Rent the Runway.
This blog was written by Katie Kreider, Fashion Technology Intern. Questions about this blog? Email us! firstname.lastname@example.org