The steady increase in customer requests for personalized fashion and furniture pieces is placing constant strain on the business models for these manufacturers. Jon Wheat, Creative Director for Design in Rhythm (DiR) recently commented on the issue.
"My clients, boutique hotel chains and the designers I work with at high-end luxury homes, all want something unique. They can't get it from the major brands, so they are turning to businesses like mine. But I couldn't keep up until I made the switch to digital."