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Who was the consumer before Covid-19? It helps to think of the consumer, country-agnostic, in one of four buckets: aspirational luxury consumers, those to whom price is no object, affordable luxury consumers, those who cannot afford the highest-end brands but can afford the often or occasional purchase of higher-end goods, mid-tier customers, those who generally purchase from fast fashion retailers, and discount consumers, those who are financially challenged in the best of economic times. Within these buckets purchasing patterns differ by geography but largely western consumers tend to have similar purchasing patterns. 

Gerber Technology and 3DLOOK, The Body Data Platform are proud to announce their partnership and integration to offer a fully-connected, digital remote supply chain experience. In a retail world in which fit is essential and working remotely due to the COVID-19 situation is the new normal, this partnership will facilitate consumers receiving personalized, high-quality garments by leveraging a fully connected, on-demand workflow.

COVID-19 represents an unprecedented challenge for the world, requiring everybody to work together. In response, Gerber Technology created a Global PPE Task Force and has since brought together more than 600 manufacturers, technology partners, and industry coalition partners to make PPE products available broadly around the world.

Gerber Technology has partnered with Hardwire, LLC, a manufacturer of protective armor, to produce face shields for medical professionals and first responders fighting COVID-19 on the front lines who desperately need equipment. With Gerber’s agile and quick response, Hardwire is adding two new cutting machines and software to their existing multi-ply cutting systems, allowing them to produce tens of thousands of face shields per day.

Based on its successful initiative in China, Gerber Technology today announced the creation of the Gerber PPE Task Force and Resource Team to support their global customers and partners as they work to increase their production or transition to manufacturing personal protective equipment (PPE). In a global context where COVID-19 inexorably continues to spread, the global shortage of masks and other personal protective equipment needed to keep healthcare workers safe is a concern of everyone. 

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