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Digital transformation is not about IT or technology. It is much more than applying technology to your current business operations. It is about redefining your entire business strategy, your company culture and creating new business models that leverage data and technology. Companies striving to succeed in today’s digital world should think of technology as a strategic competency, not as a support function. It is crucial for every business to adapt and take advantage of the ways the digital world has radically changed consumer behavior and expectations.

Upcycling means you don’t just throw out an old garment that’s damaged, “out of style,” or doesn’t fit. Instead, you use that (already produced) material to make something new and useful. Let’s look at an example together -- denim jeans. Did you know that it takes about 1,800 gallons of water to produce the cotton for a SINGLE pair of jeans? That’s a huge drain on a very valuable resource. So, instead of tossing them into a landfill, use those old jeans to make something new.

Sustainability has been the hot key word when talking about fashion lately. However, like every trending hashtag, it is widely used and a bit overwhelming.

Sustainable fashion can refer to many different parts of the fashion production and retail processes. But what makes a fashion company sustainable? Is it eco-friendly, ethical practices, waste management, innovative textiles or fast fashion recycling?

While sustainability is a big problem many of our customers face, it is just one among many serious challenges industries face today. So, how do we begin to address these issues or find solutions together? That’s where the Gerber Technology blog comes in. In this new blog series, we plan on offering engaging thought leadership and solutions addressing both the challenges and goals customers are facing in the industries we serve. We’ll be showcasing the best and brightest leaders and innovators to give you a starting point in tackling your own roadblocks in your organization.

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