Skip to the content

Blog Posts

A boss once decided to challenge me. He asked me to create a process for creativity. He wanted me to find a way to make innovation repeatable and predictable. My first thought was that innovation requires creativity, and that's unpredictable by definition.

I became pretty frustrated at the business minded approach to optimizing innovation. If you want to make innovation repeatable, it’s not about specific steps you can take. It’s more of a matter of attitude. It’s what happens when the right product meets the right people at the right time. It’s understanding all of the moving parts that come into play to make that idea a reality. Then a sudden and ironic burst of spontaneous creativity came to me. While innovation might not be a process, I realized that there is a formula to it that anyone can use:

Innovation = f(passion * velocity * creativity * some array of variables) ^ risk

Initially, when I thought about fashion technology, I immediately feared that some cold, unfeeling algorithm was going to take away the need for a fashion designer like me. It would take all of the heart and soul out of the creative process and reduce it to a series of events most likely to occur at check out – completed purchase for one blue shirt, size medium, long sleeve, button front. As designers, we do this as designing to metrics, but then there’s room for interpretation and freedom of expression. What’s more, there is the human emotion, the gut check that signals the way to the next best trend, not simply a rehash and remix of your previous choices. Technology where it has its benefits, may not signal the way to true innovation – or does it?

Digital transformation is not about IT or technology. It is much more than applying technology to your current business operations. It is about redefining your entire business strategy, your company culture and creating new business models that leverage data and technology. Companies striving to succeed in today’s digital world should think of technology as a strategic competency, not as a support function. It is crucial for every business to adapt and take advantage of the ways the digital world has radically changed consumer behavior and expectations.

Upcycling means you don’t just throw out an old garment that’s damaged, “out of style,” or doesn’t fit. Instead, you use that (already produced) material to make something new and useful. Let’s look at an example together -- denim jeans. Did you know that it takes about 1,800 gallons of water to produce the cotton for a SINGLE pair of jeans? That’s a huge drain on a very valuable resource. So, instead of tossing them into a landfill, use those old jeans to make something new.

Sustainability has been the hot key word when talking about fashion lately. However, like every trending hashtag, it is widely used and a bit overwhelming.

Sustainable fashion can refer to many different parts of the fashion production and retail processes. But what makes a fashion company sustainable? Is it eco-friendly, ethical practices, waste management, innovative textiles or fast fashion recycling?

Gerber University

Ready to learn? Go to gerberu.com today.

Join our Community!

Connect with other Gerber users and expand your network. Join today!

Gerber Technology

Learn more about Gerber Technology's Automation Solutions to help your entire Supply Chain.

Try it Now       Subscribe Now       Get in Touch